Nudge: Improving Decisions About Health, Wealth, And Happiness @CassSunstein @R_Thaler

For fans of Malcolm Gladwell’s  Blink  and Nobel Prize winner Daniel Kahneman’s  Thinking Fast and Slow , a revelatory new look at how we make decisions   More than 750,000 copies sold   A  New York Times  bestseller An  Economist  Best Book of the Year A  Financial Times  Best Book of the Year Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral

Sourced through Scoop.it from: www.chapters.indigo.ca

from wikipedia…

Nudge theory (or Nudge) is a concept in behavioural sciencepolitical theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forcedcompliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively – than direct instruction, legislation, or enforcement.

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