The case for shorter videos @MiniMatters

Online video has long been associated with short video (hence our company name, “MiniMatters”). Yet the 30-minute long Kony 2012 video surprised us all by getting millions of views, and more and more people are becoming accustomed to streaming TV shows and full-length movies online. What length plays well for YouTube videos these days? And …

Sourced through Scoop.it from: www.minimatters.com

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